Novicell Tech Radar

The shared, maintained view of the platforms Novicell strategically focuses on — which platforms we commit to, on what level and why. Placement is driven by what the market demands and where the technology landscape is heading. Current edition: 2026 Q3 (draft).

Content &ExperienceCommerceMarketing &EngagementProduct Data& SearchData, Analytics& AIIntegration, Cloud& Delivery1. Builder.io — Contextual12. Cloudinary — Contextual23. Contentful — Contextual34. Contentstack — Contextual45. Drupal — Contextual56. Kontainer — Contextual67. Sitecore — Contextual78. Umbraco — Contextual89. Uniform — Contextual910. Webflow — Contextual1011. WordPress — Contextual1112. Digizuite — Watch1213. Netlify — Watch1314. Optimizely — Watch1415. Storyblok — Watch1516. Bynder — Hold1617. Magento Open Source — Core1718. BigCommerce — Contextual1819. Commercetools — Contextual1920. DynamicWeb — Contextual2021. Mercura — Contextual2122. Priceshape — Contextual2223. Shopify — Contextual2324. Tacton — Contextual2425. Adobe Commerce — Watch2526. ePay (Worldline) — Watch2627. Fluent Commerce — Watch2728. Nets Easy — Watch2829. QuickPay — Watch2930. Rapyd — Watch3031. ViaBill — Watch3132. ActiveCampaign — Contextual3233. Agillic — Contextual3334. HubSpot — Contextual3435. Klaviyo — Contextual3536. Microsoft Dynamics 365 Marketing — Contextual3637. Salesforce — Contextual3738. Voyado — Contextual3839. Zendesk — Contextual3940. Adform Flow — Watch4041. APSIS — Watch4142. Campaign Monitor — Watch4243. Constant Contact — Watch4344. HeyLoyalty — Watch4445. Mailchimp — Watch4546. Sleeknote — Watch4647. Constructor.io — Invest4748. Algolia — Contextual4849. Bluestone PIM — Contextual4950. Cludo — Contextual5051. inRiver — Contextual5152. Perfion — Contextual5253. Raptor — Contextual5354. Relewise — Contextual5455. Stibo Systems — Contextual5556. Struct — Contextual5657. Cernel — Watch5758. Clerk.io — Watch5859. FACT-Finder — Watch5960. Microsoft Fabric — Contextual6061. Microsoft Power BI — Contextual6162. Mouseflow — Contextual6263. Piwik PRO — Contextual6364. Segment — Contextual6465. Acquia Optimize — Watch6566. Google Analytics — Watch6667. Lovable — Watch6768. Rostrum — Watch6869. Siteimprove — Watch6970. Tealium — Watch7071. Cloudflare — Core7172. Boomi — Contextual7273. Enterspeed — Contextual7374. Lobster — Contextual7475. Microsoft Azure — Contextual7576. AWS — Watch7677. Google Cloud — Watch7778. New Relic — Watch78
CoreInvestContextualWatchHoldcentre = highest confidence · click to filter

Content & Experience

1Builder.ioContextual
2CloudinaryContextual
3ContentfulContextual
4ContentstackContextual
5DrupalContextual
6KontainerContextual
7SitecoreContextual
8UmbracoContextual
9UniformContextual
10WebflowContextual
11WordPressContextual
12DigizuiteWatch
13NetlifyWatch
14OptimizelyWatch
15StoryblokWatch
16BynderHold

Commerce

18BigCommerceContextual
19CommercetoolsContextual
20DynamicWebContextual
21MercuraContextual
22PriceshapeContextual
23ShopifyContextual
24TactonContextual
28Nets EasyWatch
29QuickPayWatch
30RapydWatch
31ViaBillWatch

Marketing & Engagement

32ActiveCampaignContextual
33AgillicContextual
34HubSpotContextual
35KlaviyoContextual
37SalesforceContextual
38VoyadoContextual
39ZendeskContextual
41APSISWatch
44HeyLoyaltyWatch
45MailchimpWatch
46SleeknoteWatch

Product Data & Search

48AlgoliaContextual
49Bluestone PIMContextual
50CludoContextual
51inRiverContextual
52PerfionContextual
53RaptorContextual
54RelewiseContextual
55Stibo SystemsContextual
56StructContextual
57CernelWatch
58Clerk.ioWatch

Data, Analytics & AI

60Microsoft FabricContextual
61Microsoft Power BIContextual
62MouseflowContextual
63Piwik PROContextual
64SegmentContextual
67LovableWatch
68RostrumWatch
70TealiumWatch

Integration, Cloud & Delivery

72BoomiContextual
73EnterspeedContextual
74LobsterContextual
75Microsoft AzureContextual
76AWSWatch
78New RelicWatch